{"id":301,"date":"2011-03-18T14:56:17","date_gmt":"2011-03-18T13:56:17","guid":{"rendered":"http:\/\/thomas-ott.net\/home\/?p=301"},"modified":"2018-12-01T18:56:35","modified_gmt":"2018-12-01T17:56:35","slug":"papier-oder-online-zum-einsatz-internet-basierter-befragungen-in-empirischen-forschungs-und-umfrageprojekten","status":"publish","type":"post","link":"https:\/\/thomas-ott.net\/home\/?p=301","title":{"rendered":"Papier oder Online? Zum Einsatz Internet-basierter Befragungen in empirischen Forschungs- und Umfrageprojekten"},"content":{"rendered":"<p>H\u00d6HN, Anita \/ OTT, Thomas \/ SWIACZNY, Frank (2002): Papier oder Online? Zum Einsatz Internet-basierter Befragungen in empirischen Forschungs- und Umfrageprojekten. Standort 26 (2), 63-69<\/p>\n<h3>Kurzfassung<\/h3>\n<p>Am Beispiel einer touristischen Image- bzw. Marktuntersuchung besch\u00e4ftigt sich der vorliegende Aufsatz mit den M\u00f6glichkeiten zur internet-basierten Datenerhebung im Rahmen empirischer Forschungsprojekte. Die Ergebnisse einer auf einer Zufallsauswahl basierenden schriftlichen Befragung mit Postversand und einer Befragung im Internet werden hierzu miteinander verglichen und ihre Eignung f\u00fcr die gew\u00e4hlte Zielsetzung bewertet. Die Darstellung erfolgt anhand des konkreten Fallbeispiels des Projektes \u201eStuttgart Regio: Touristische Infrastruktur- und Marketing-Analyse.\u201d<\/p>\n<h3>Volltext<\/h3>\n<p><a href=\"https:\/\/link.springer.com\/article\/10.1007\/s00548-002-0075-3\" target=\"_blank\" rel=\"noopener\">https:\/\/link.springer.com\/article\/10.1007\/s00548-002-0075-3<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00d6HN, Anita \/ OTT, Thomas \/ SWIACZNY, Frank (2002): Papier oder Online? Zum Einsatz Internet-basierter Befragungen in empirischen Forschungs- und Umfrageprojekten. Standort 26 (2), 63-69 Kurzfassung Am Beispiel einer touristischen Image- bzw. Marktuntersuchung besch\u00e4ftigt sich der vorliegende Aufsatz mit den M\u00f6glichkeiten zur internet-basierten Datenerhebung im Rahmen empirischer Forschungsprojekte. Die Ergebnisse einer auf einer Zufallsauswahl basierenden&#8230;<\/p>\n","protected":false},"author":1,"featured_media":18487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,247],"tags":[72],"class_list":["post-301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publikationen","category-zeitschriftenbeitraege","tag-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Papier oder Online? 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